The Bachelor

Campaign

How can we reignite Bachelor fans' love for the franchise?

AD & CW : Ann Marie McCollum and Anna Kate McGinty

Illustrations : Hanna Schindlbeck

Meme culture has kept fans around season after season. Therefore, we created a meme archive.

Fans can see which meme doppelganger they would be with the IG filter.

Meme archive continues with The Bachelor alumni yearbook.

A part of the meme culture is the cliches.

Bachelor memes live on twitter making the social outlet a key part of the show.

'The Star Roses' seltzer collab with Smirnoff for Bachelor viewing parties.

With a drinking game and QR code to go to the meme archive on the inside of the box.