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Diva Cup

Package Design / Campaign

How can a menstrual cup brand support those experiencing their first period?

AD & CW : Ann Marie McCollum and Elizabeth Escott

Pre-teens don't like being reminded that they are pre-teens. We decided to go with more mature and discreet packaging for our branding.

Diva provides menstrual cups for different sizes, we decided to continue the rebrand to them all. 

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The rebrand continues to products that accompany the cups.

In-store branding in feminine products aisle.

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Not every pre-teen experiencing their period has a 'big sister' to look up to during this time. We took the opportunity to provide that in a YouTube spot.

Our audience is most likely binge watching during that time of the month, so we took the opportunity to present the brand in a Hulu ad.

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