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Diva Cup

Package Design / Campaign

How can a menstrual cup brand be there for those experiencing their first period?

AD & CW : Ann Marie McCollum and Elizabeth Escott

Pre-teens don't like being reminded that they are pre-teens. We decided to go with more mature and discreet packaging for our branding.

Color palette for every size.

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Everything you need for your first cup.

In-store

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YouTube spot giving some 'big sister' advice.

Hulu ad

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