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Red Roof Inn

Rebrand

How can we update a popular low end hotel, to make it more appealing?

We decided that your stay should add to your experience, not take away.

AD : Ann Marie McCollum, Elizabeth Escott, & Tania Kopper

CW : Yours truly

We kept the recognizable red color while changing their font to something more modern and professional.

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To place the new mission statement in front of our customers, a welcome card would be handed along with a matte finish room key.

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Branding introduced inside of the hotel.

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Expanding on the idea to elevate your 'quick-stop' stay, we provided complimentary items to do just that.

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The rebrand continues to social keeping that rich red color while incorporating our perks and 'along the way' stops.

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