Red Roof Inn

Rebrand

How can we update a popular low end hotel, to make it more appealing?

We decided that your stay should add to your experience, not take away.

AD : Ann Marie McCollum, Elizabeth Escott, & Tania Kopper

CW : Yours truly

We changed up their branding.

New room key and card to present our new mission statement.

Branding introduced inside of the hotel.

Some complimentary items.

Continuing the branding on social.