Rebrand / Campaign
How can an airline flying to and from paradise represent their
destinations in their branding?
AD & CW : This one was all me, boys n' girls.
A facelift for their current logo paired with a new color palette to match the colors associated with their tropical destinations.
Outside of the plane with new branding.
Continuing the new color palette to the planes interior making the cabin dims to imitate the sunset.
Updated social to introduce new branding.
Microsite with a page introducing a collab with Airbnb.
'Silver Select' is an Airbnb collab giving young travelers the chance to visit neighboring destinations at a discounted price when their Silver flight and Airbnb are booked together.
Our target audience is around college age, I found TikTok to be an appropriate platform to introduce the collab.