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Silver Airways

Rebrand / Campaign

How can an airline flying to and from paradise represent their

destinations in their branding?

AD & CW : This one was all me, boys n' girls.

A facelift for their current logo paired with a new color palette to match the colors associated with their tropical destinations.

new full logo (silver).png
final color palette.png

Outside of the plane with new branding.

silver plane (outside).png

Continuing the new color palette to the planes interior making the cabin dims to imitate the sunset.

silver inside plane(1)_1-min.gif

Updated social to introduce new branding.

IG mockup final.png

Microsite with a page introducing a collab with Airbnb.

'Silver Select' is an Airbnb collab giving young travelers the chance to visit neighboring destinations at a discounted price when their Silver flight and Airbnb are booked together.

silver-airbnbmockup(final).png

Our target audience is around college age, I found TikTok to be an appropriate platform to introduce the collab.

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