Vans x Board of Missoula

Campaign

Can we bring awareness to Montana's Native American high suicide rates through human connection, community, and a love of skateboarding?

AD & CW : Ann Marie McCollum

Web design : Logan Shrader

BOM is Montana's original skateboard and snowboard shop.

Each board depicts Native American imagery to tell stories of mental health struggles.

Package design with hand written notes on box.

Banner ad

Feature in Trasher Magazine.

Screen Shot 2022-07-13 at 10.38.49 PM

Screen Shot 2022-07-13 at 10.49.42 PM

Screen Shot 2022-07-13 at 10.38.49 PM

1/2

Microsite with information about campaign, boards, and event.

AR experience for insight into each individual board.

Vans Park Series is a worldwide skateboarding competition. The US event is usually held in Salt Lake City, UT.

To bring more awareness to the campaign and the issue at hand, the VPS US 2022 event will be held in Missoula, MT.

Sticker design