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Holy Mochi


How can we alter a growing donut brand's image to be something more current and cohesive?

AD : Ann Marie McCollum

Introducing a logo that is simplified and translates well throughout the rebrand.


Including a font that feels rounded and light that fits nicely with the 'holy' approach.


Aa Bb Cc Dd Ee Ff

Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt

Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0 ! ? &

Changing the color palette to sky and airy colors along with lighter warm colors to compliment.





Packaging that includes the tagline, new logo, and color palette.


Business card that include both locations.

Instagram profile refresh that includes posts announcing the updated look.


Pattern sheets used for donut box lining, stickers, and other places throughout the rebrand.

Stickers to seal boxes, ship with gifts, or to simply spread the word of the donut shop's new look.

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