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Yumi

Campaign

How can we inform new parents that there's no time for trial and error baby food?

AD & CW : Ann Marie McCollum and Drew Keith

Illustrations : Hanna Schindlbeck

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Characters of foods used in meals.

Coloring book and stickers for doctors offices.

QR codes found in parks and other environments.

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yumi tomato2QR.png
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In-store where Yumi is sold.

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Teether toys for babies to physically hold ingredients.

Baby sensory video of veggies in Yumi meals.

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The video provided on airplanes.

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